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Excellence in Communications via a Live Event or Stand-Alone Activity

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Finalist

Ferring European IVF Blogger Summit

by Chandler Chicco Agency, a Syneos Health™ company for Ferring Pharmaceuticals


Summary of work

Ferring Pharmaceuticals has been developing treatments for women and babies for over 50 years and aims to be the world-leading, most trusted healthcare company in reproductive medicine and women’s health. With a new President and Chief Science Officer, Ferring wanted to build its corporate awareness and engagement levels with one of its key, but hitherto untapped audiences: the European trying to conceive (TTC) community, a passionate, engaged online community of bloggers, who provide comfort and support to those going through fertility challenges.

Partnering with Chandler Chicco Agency (CCA), Ferring was able to bring its #ProjectFamily concept to life at a first-of-its-kind European fertility blogger summit. The event enabled the team to uncover deep insights and build lasting relationships with the TTC community. Outputs from the event have informed not only Ferring’s 2019 communications strategy but broader corporate initiatives.

The success of the event exceeded all expectations. In addition to the incredibly rich advice, guidance and experiences cited by the bloggers, Ferring was able to make meaningful connections with all attendees. This is demonstrated by a 15% increase in followers on Instagram and five-times more engagement across all Ferring-owned social channels post-event, as well as ongoing partnerships with several bloggers.

Judges' comments

The beautiful little details of this summit really amplified an emotionally engaging event, which provided a platform to give the voiceless a voice. The event was sensitive to the audience and created a safe environment to those who attended, which we truly loved.


Winner

4 Sites: Navigating the Course Ahead - by Sciterion for AbbVie UK


Highly commended

RAREfest 2018 - by Havas Life Medicom for Cambridge Rare Disease Network


Finalists

Scratch Beneath the Surface – Atopic Dermatitis Disease Awareness Launch Event - by Chamberlain Healthcare PR, a Syneos Health™ company for Sanofi Genzyme

Ferring European IVF Blogger Summit - by Chandler Chicco Agency, a Syneos Health™ company for Ferring Pharmaceuticals

Excellence in Dermatology: Working Together for Positive Patient Outcomes - by 90TEN for Novartis


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.