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Finalist

Scratch Beneath the Surface – Atopic Dermatitis Disease Awareness Launch Event

by Chamberlain Healthcare PR, a Syneos Health™ company for Sanofi Genzyme


Summary of work

Atopic dermatitis (AD) is the most common form of eczema. It is a chronic disease characterised by itchy, inflamed skin, and can be debilitating in its severe form. Although it occurs most often in infants and children, in the UK, approximately 1.5 million (3%) adults have AD.

Sanofi, together with Chamberlain Healthcare PR, held a launch event for ‘Scratch Beneath the Surface’ (SBTS), a campaign designed to raise awareness of the physical and particularly the psychosocial burden that atopic dermatitis can have. The event reflected the campaign aim of bringing the AD community (patients, patient groups, healthcare professionals and others) together to effect change at a grass-roots level; in particular to build, support and drive awareness of AD, and increase understanding and appreciation of its psychosocial impact.

The event was attended by a cross section of stakeholders in AD, and took attendees on an interactive, immersive journey starting at the skin’s surface and then going deeper to explore how AD can impact all aspects of a patient’s life. Using novel techniques such as live skin projection mapping and theatrical performances delivered information in a non-traditional way, with expert speakers providing a third party perspective.

Judges' comments

This event oozed creativity that highlighted the physical and psychological burden of atopic dermatitis. We were thoroughly impressed with the post-meeting outcomes, which was built upon a truly bold strategy.


Winner

4 Sites: Navigating the Course Ahead - by Sciterion for AbbVie UK


Highly commended

RAREfest 2018 - by Havas Life Medicom for Cambridge Rare Disease Network


Finalists

Scratch Beneath the Surface – Atopic Dermatitis Disease Awareness Launch Event - by Chamberlain Healthcare PR, a Syneos Health™ company for Sanofi Genzyme

Ferring European IVF Blogger Summit - by Chandler Chicco Agency, a Syneos Health™ company for Ferring Pharmaceuticals

Excellence in Dermatology: Working Together for Positive Patient Outcomes - by 90TEN for Novartis


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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