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Excellence in Corporate Communications - External Stakeholder

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Winner

Project Family

by 90TEN for Ferring Pharmaceuticals


Summary of work

Project Family

Ferring had spent decades tackling unmet needs to help people around the world to build families and to live better lives. However as a family owned and private pharma company with no investors, Ferring had no obligation to communicate externally about this. In 2018 Ferring decided that the time had come to step-up their communications and proactively tell the remarkable stories of the work they do to support families of all shapes and sizes.

Based on the insight that the impact on families of fertility, premature birth and safe birth is profound but often overlooked, we created Project Family which was designed to bring together the remarkable stories of the work Ferring does to support families of all shapes and sizes. We identified key stakeholders to engage with, and through highly targeted traditional and social media engagement, we doubled Ferring’s share of voice reaching 1.5 billion people worldwide, increased social media followers by 62% and increased Ferring’s reputation in the field by 40%.

Judges' comments

Ferring and 90TEN had a big problem to crack and they delivered an ambitious campaign with a genuine outcome. It also deployed some really exciting tactics. It was bold and thoughtful and brought together a broad set of messages that really worked.


Highly commended


Finalists

The TB Innovation Summit: Modernizing the World’s Fight Against an Ancient Disease - by Edelman for Johnson & Johnson Global Public Health

Future-Proofing the ABHI - by Mearns & Pike for Association of British HealthTech Industries (ABHI)


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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