Excellence in Corporate Communications - External Stakeholder

Summary of work

Ferring had spent decades tackling unmet needs to help people around the world to build families and to live better lives. However as a family owned and private pharma company with no investors, Ferring had no obligation to communicate externally about this. In 2018 Ferring decided that the time had come to step-up their communications and proactively tell the remarkable stories of the work they do to support families of all shapes and sizes.

Based on the insight that the impact on families of fertility, premature birth and safe birth is profound but often overlooked, we created Project Family which was designed to bring together the remarkable stories of the work Ferring does to support families of all shapes and sizes. We identified key stakeholders to engage with, and through highly targeted traditional and social media engagement, we doubled Ferring’s share of voice reaching 1.5 billion people worldwide, increased social media followers by 62% and increased Ferring’s reputation in the field by 40%.

Judges' comments

Ferring and 90TEN had a big problem to crack and they delivered an ambitious campaign with a genuine outcome. It also deployed some really exciting tactics. It was bold and thoughtful and brought together a broad set of messages that really worked.