Excellence in Corporate Communications - Internal Stakeholders

Summary of work

After some challenging years with lots of change for the Medtronic Pain Therapies business, morale was low. Our brief was to help 75 managers from within that business to feel a sense of purpose and to be inspired to embed that through their teams.

Taking inspiration from insights from the team, we developed an organisational purpose that would unite them and bring energy to the business. We brought that purpose to life through a two-day event for Managers. We used a range of approaches and stimuli to create an emotional connection with the audience and challenged them to unpick the Purpose and how they could live it every day.

We challenged them to explore the Purpose from different perspectives, and to plan how they would instil this within their teams. The highlight of the meeting was a scavenger hunt around Lisbon – the teams were tasked with the sights, sounds and smells of the city to bring to life their Purpose.

The meeting brought energy and life to this key layer of the organisation. They left feeling motivated and inspired by the opportunity to offer life-changing therapies to patients and empowered and equipped to cascade the Purpose to their teams.

Judges' comments

This charming campaign had good insight, smooth tactics and strong strategy. Mearns & Pike and Medtronic’s project demonstrated good creative delivery, which also served a purpose. The judges loved the Lego fire walk!