Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Corporate Communications - Internal Stakeholders

Sponsored by

Back to results


Highly Commended

IMED’s Rock Stars: Building a Culture Where Science Thrives

by 90TEN for AstraZeneca


Summary of work

AstraZeneca’s (AZ) purpose is to push the boundaries of science to deliver life-changing medicines. The company’s staff of 2,200 scientists working within its early R&D unit is critical in delivering this, and to AZ’s success. In 2017, research revealed that AZ’s initiatives for rewarding its scientists and recognising their achievements were falling short of the mark. Change was needed to better celebrate success, increase the scientists’ engagement with the company and foster the inspiring and collaborative culture needed to let science thrive.

The Communications team developed an 18-month programme to support global networking and collaboration and to showcase the best science. The team created a portfolio of opportunities to bring AZ’s scientists together in person and digitally, as well as to reward and celebrate their successes. Flagship initiatives included a two-day medical congress-style Science Retreat and a high-profile Science

Awards programme. An internal social networking platform enabling scientists to share their work with colleagues around the world was rapidly embraced, as were initiatives to upskill scientists in communicating more effectively. Feedback on the programme has been overwhelmingly positive:

“I felt so proud of my colleagues and to be working at AZ”, said one Science Retreat attendee.

Judges' comments

AstraZeneca and 90TEN produced a project that recognised and rewarded the excellent work carried out by AZ’s scientists. This well-designed, innovative programme recognised a business critical issue and set about giving the R&D teams the support they deserved.



Highly commended


Finalists

Free to Live Life Again: Bringing Purpose to Medtronic Pain Therapies (EMEA) - by Mearns & Pike for Medtronic Pain Therapies

Launching and Building Engagement for the New RMS Business - by Mearns & Pike for Medtronic Respiratory & Monitoring Solutions

AZ2025 – Shaping the Future - by Ruder Finn for AstraZeneca


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.