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Highly Commended

IMED’s Rock Stars: Building a Culture Where Science Thrives

by 90TEN for AstraZeneca

Summary of work

AstraZeneca’s (AZ) purpose is to push the boundaries of science to deliver life-changing medicines. The company’s staff of 2,200 scientists working within its early R&D unit is critical in delivering this, and to AZ’s success. In 2017, research revealed that AZ’s initiatives for rewarding its scientists and recognising their achievements were falling short of the mark. Change was needed to better celebrate success, increase the scientists’ engagement with the company and foster the inspiring and collaborative culture needed to let science thrive.

The Communications team developed an 18-month programme to support global networking and collaboration and to showcase the best science. The team created a portfolio of opportunities to bring AZ’s scientists together in person and digitally, as well as to reward and celebrate their successes. Flagship initiatives included a two-day medical congress-style Science Retreat and a high-profile Science

Awards programme. An internal social networking platform enabling scientists to share their work with colleagues around the world was rapidly embraced, as were initiatives to upskill scientists in communicating more effectively. Feedback on the programme has been overwhelmingly positive:

“I felt so proud of my colleagues and to be working at AZ”, said one Science Retreat attendee.

Judges' comments

AstraZeneca and 90TEN produced a project that recognised and rewarded the excellent work carried out by AZ’s scientists. This well-designed, innovative programme recognised a business critical issue and set about giving the R&D teams the support they deserved.

Highly commended


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Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243