Excellence in Corporate Communications - Internal Stakeholders

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Finalist

Launching and Building Engagement for the New RMS Business

by Mearns & Pike for Medtronic Respiratory & Monitoring Solutions

Summary of work

The Medtronic Respiratory & Monitoring Solutions (RMS) team had been through a turbulent year of change. With internal engagement scores at a low of 71% there was a need to re-focus the team on the future.

An all employee meeting to mark the launch of the New RMS business was an opportunity to unite the team behind the Vision and the Purpose of the business and kick off an internal communications campaign that would engage, inspire and motivate them throughout the year.

The purpose brought to life through the meeting – Patient Safety in Our Hands –was personal, meaningful and authentic. The agenda fostered a sense of emotional connection to the business and the work they do, and the programme promoted collaboration and ownership at all layers of the organisation. The momentum from the meeting was maintained through an Awards programme that recognises the achievements of teams delivering projects that promote Customer Partnership, Medtronic Collaboration and Patient Safety.

A positive shift in understanding and confidence in the RMS strategy was seen pre- and post-event, alongside an improvement in employee engagement scores from 71 to 78% (a record high for the division) and a corresponding uplift in sales across the region.

Judges’ comments

The judges could easily see the reason for the support behind this programme from Medtronic Respiratory & Monitoring Solutions and Mearns & Pike. It had really good engagement, was purpose driven and an example of excellence.