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Excellence in Corporate Reputation

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Finalist

Project Family

by 90TEN for Ferring Pharmaceuticals


Summary of work

Ferring had spent decades tackling unmet needs to help people around the world to build families and to live better lives. However as a family owned and private pharma company with no investors, Ferring had no obligation to communicate externally about this. In 2018 Ferring decided that the time had come to step-up its communications and proactively tell the remarkable stories of the work it does to support families of all shapes and sizes.

Based on the insight that the impact on families of fertility, premature birth and safe birth is profound but often overlooked, we created Project Family which was designed to bring together the remarkable stories of the work Ferring does to support families of all shapes and sizes. We identified key stakeholders to engage with, and through highly targeted traditional and social media engagement, we doubled Ferring’s share of voice reaching 1.5 billion people worldwide, increased social media followers by 62% and increased Ferring’s reputation in the field by 40%.

Judges' comments

The Project Family campaign showed great creative tactics and is a positive step on a journey to build corporate reputation.



Highly commended

MSD Corporate Reputation Programme 2017-18 - by MSD with support from The Red Consultancy


Finalists

Project Family - by 90TEN for Ferring Pharmaceuticals

Sandoz HACk – Healthcare Access Challenge - by Weber Shandwick for Sandoz


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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