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Winner

UK Malnutrition Awareness Week

by M&F Health for BAPEN & The Malnutrition Task Force


Summary of work

UK Malnutrition Awareness Week

One in ten people aged over 65 in the UK is malnourished or at risk of malnutrition. Malnutrition in older people is associated with significant health and quality of life issues as well as being a burden on our health and social care system.

M&F Health, working for the charity BAPEN, the Malnutrition Task Force and Hertfordshire Independent Living Service, created the first ever UK Malnutrition Awareness Week in October 2018. The goals were to help people understand the risk, spot the warning signs, and to understand where to get help and information.

The campaign had successful media outputs and a lively social media presence. Resources were made available so that nutrition teams across the country could run awareness-raising events. In Hertfordshire, screening events were organised with community services.

A well-executed partnership strategy meant that messages were amplified by numerous credible thirdparty organisations. Each of the three main parties in the campaign played a part in bringing other partners on board, successfully extending the reach and impact of messages.

The campaign had proven results with more people than expected downloading information resources and visiting BAPEN’s self-screening tool, discovering their risk status and receiving advice.

Judges' comments

UK Malnutrition Awareness Week is a truly collaborative campaign which featured strong contributions from all of the partners evidenced by the broad and strong testimonials. This campaign had demonstrable results and delivered tangible benefits for individuals and society.



Finalists

Rallying the Community to Challenge the Impact of Public Health Cuts on Women’s Contraceptive Health - by Incisive Health for Advisory Group on Contraception, supported by Bayer Plc and MSD

My IBD Journey - by Publicis Resolute for Janssen EMEA

Hidden MS - by Weber Shandwick for Roche and Shift.ms


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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