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Excellence in Healthcare Collaboration and Partnerships

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Finalist

Hidden MS

by Weber Shandwick for Roche and Shift.ms


Summary of work

Multiple sclerosis (MS) is a progressive disease and the leading cause of non-traumatic disability in young adults. Analysis of Shift.ms (a UK-based social network for people with MS) platform conversations and Roche social media listening showed people with MS experience many symptoms – such as brain fog, fatigue and sight problems – that are often ‘invisible’ to those around them.

To raise public awareness of these invisible symptoms and facilitate conversations about them within the MS community, Shift.ms developed the artistic and visceral short film ‘Hidden’ with support from Roche. The hidden symptoms of MS are very real to the film’s characters – they manifest as powerful, physical doppelgängers that have to be lived with every day.

Our Hidden MS campaign included a London red-carpet film premiere attended by members of the MS community and healthcare professionals, supported by digital and social media activations and Shift.ms ‘MS Reporter’ videos about hidden symptoms. To maintain momentum, we created a Hidden MS cinema congress stand at the largest European MS conference, ECTRIMS in Berlin.

Built around the real, everyday life of the ‘person’ – not the ‘patient’, Hidden MS delivered a powerful message matched to the demographics of the Shift.ms community and target audiences.

Judges' comments

Hidden MS is a clear and concise entry which showed evidence of successful partnerships, used a clear creative for an appropriate audience and will leave a lasting legacy.


Winner

UK Malnutrition Awareness Week - by M&F Health for BAPEN & The Malnutrition Task Force



Finalists

Rallying the Community to Challenge the Impact of Public Health Cuts on Women’s Contraceptive Health - by Incisive Health for Advisory Group on Contraception, supported by Bayer Plc and MSD

My IBD Journey - by Publicis Resolute for Janssen EMEA

Hidden MS - by Weber Shandwick for Roche and Shift.ms


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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