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Excellence in Healthcare Collaboration and Partnerships

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Finalist

My IBD Journey

by Publicis Resolute for Janssen EMEA


Summary of work

People affected by IBD wait up to ten years for a diagnosis, and experience a heavy emotional burden. Nearly half of people affected report that, even in remission, their life is significantly or somewhat affected, and a third feel prevented from pursuing a relationship. We partnered with the European Federation of Crohn’s and Ulcerative Colitis Associations (EFCCA) to improve diagnosis and access to effective therapies, and provide engaging information and support.

In a truly collaborative partnership, we co-created ‘My IBD Journey’ – a campaign to help patients manage their IBD from diagnosis to remission. Designed to be relevant, authentic and adaptable across different markets, languages and cultures, an animation series was created based on true patient insights. My IBD Journey was launched via a tweet chat, resulting in 2 million impressions, 10,200 engagements and a 52% increase in share of voice. The animations have been viewed more than 370,000 times and continue to be hosted on EFCCA’s website, where they are a popular resource. Translated in 15 different languages across 21 countries, additional episodes are now in development.

Judges' comments

My IBD Journey is a good entry showing evidence of a positive long term collaboration with a great creative and significant engagement.


Winner

UK Malnutrition Awareness Week - by M&F Health for BAPEN & The Malnutrition Task Force



Finalists

Rallying the Community to Challenge the Impact of Public Health Cuts on Women’s Contraceptive Health - by Incisive Health for Advisory Group on Contraception, supported by Bayer Plc and MSD

My IBD Journey - by Publicis Resolute for Janssen EMEA

Hidden MS - by Weber Shandwick for Roche and Shift.ms


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
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Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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