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Finalist

Tackle TD

by Virgo Health and Oi Ltd for Bayer


Summary of work

Testosterone deficiency affects around one million British men, but symptoms like fatigue are often ignored, just 8% seek treatment. We needed to drive awareness among men over 50, a group that notoriously avoids medical professionals particularly for ‘sensitive’ conditions. We signed football star Harry Redknapp for a tongue-in-cheek video giving his lacklustre team the half-time hairdryer treatment while highlighting TD symptoms. The campaign scored BIG; targeted social assets were viewed over 400,000 times, driving thousands to a bespoke symptom checker with 13% then visiting their doctor to seek help.

Judges' comments

The use of humour in the Tackle TD campaign was great. The submission showed what didn’t work and then changed it by measuring throughout the campaign. There ws an effective use of the target audience. The judges loved the video!


Winner

#24YouHaveThePower - by Burson Cohn & Wolfe for Pfizer Ltd


Finalists

UK Malnutrition Awareness Week - by M&F Health for BAPEN & The Malnutrition Task Force

‘Shape Your AS Future’ Campaign - by The Clarion Portfolio for Novartis Pharmaceuticals UK & The National Ankylosing Spondylitis Society (NASS)

Tackle TD - by Virgo Health and Oi Ltd for Bayer


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