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Finalist

Tackle TD

by Virgo Health and Oi Ltd for Bayer


Summary of work

Testosterone deficiency affects around one million British men, but symptoms like fatigue are often ignored, just 8% seek treatment. We needed to drive awareness among men over 50, a group that notoriously avoids medical professionals particularly for ‘sensitive’ conditions. We signed football star Harry Redknapp for a tongue-in-cheek video giving his lacklustre team the half-time hairdryer treatment while highlighting TD symptoms. The campaign scored BIG; targeted social assets were viewed over 400,000 times, driving thousands to a bespoke symptom checker with 13% then visiting their doctor to seek help.

Judges' comments

Tackle TD clearly identified its target audience and developed a brilliant rationale for channels selected to reach these individuals.


Winner

#24YouHaveThePower - by Burson Cohn & Wolfe for Pfizer Ltd


Highly commended

Taking Cancer on Through Flavour - by Ogilvy Health for Boehringer Ingelheim


Finalists

Own Your Tone – Summer 2018 Campaign - by The LADbible Group for Cancer Research UK

Realising a Growing Opportunity: Attracting the Top Talent to Remain at the Forefront of Respiratory Health - by Edelman for AstraZeneca

Tackle TD - by Virgo Health and Oi Ltd for Bayer


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

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