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Innovation in Healthcare Communications

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See Below

by Havas Lynx for Sanofi Genzyme Regeneron

Summary of work

See Below

We were asked to produce a stand-out experience at the EADV 2018 congress in Paris for dermatologists, to launch the first atopic dermatitis biologic to treat the cause and not the symptoms. EADV is a hotbed of creativity and innovative thinking. So, our idea needed to stand out from the crowd; it needed to disrupt current thinking; it needed to be something new, something different, something special. The very essence of innovation. What we produced exceeded even our expectations. Our See Below campaign took innovation to a new level.

Judges' comments

See Below is a tremendous campaign, which deserves recognition for its impact and holistic approach to engaging with a congress audience. An integrated comms campaign included adverts at the airport and Paris Metro station serving the congress, plus a ‘4D experiential’ lift. Impressive, creative concepts well executed and conveying key messages in a memorable way. An outstanding winner!

Highly commended

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Maxbot - by Havas Lynx for Teva

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.