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Innovation in Healthcare Communications

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Finalist

Maxbot

by Havas Lynx for Teva


Summary of work

Developing an innovative product is a challenge. For true innovation the status quo genuinely needs to be disrupted, and for the better. Anyone can create something different. True innovation needs to work and it needs to work well. Our chatbot genuinely disrupted. It disrupted congress delegate engagement and it disrupted chatbot development. MaxBot is not just another chatbot; it’s not just another fluffy delegate engagement tool. No. MaxBot is the very definition of innovation, delivering incredible ROI against tough KPIs.

Judges' comments

The Maxbot project is quirky, creative and fun and it is great to see people using different ways to engage at congress and bring some humour and humanity to the pharma world.


Winner

See Below - by Havas Lynx for Sanofi Genzyme Regeneron


Highly commended

#24YouHaveThePower - by Burson Cohn & Wolfe for Pfizer


Finalists

Alia, the Personal Health Assistant - by Current Global and Flipside for Novartis

Maxbot - by Havas Lynx for Teva


Category Sponsors

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243