Please login to the form below

Not currently logged in

Excellence in Media Relations

Sponsored by

Back to results


UK Malnutrition Awareness Week

by M&F Health for BAPEN & The Malnutrition Task Force

Summary of work

UK Malnutrition Awareness Week

One in ten people aged over 65 in the UK is malnourished or at risk of malnutrition. Malnutrition in older people is associated with significant health and quality of life impacts as well as being a burden on our health and social care system.

M&F Health, working for the charity BAPEN and the Malnutrition Task Force, created the first ever UK Malnutrition Awareness Week in October 2018, to raise public awareness of this problem. The goals were to help people understand the risk, spot the warning signs, and to understand where to get help and information.

The campaign was designed to tackle the misbalance in media reporting of obesity versus malnutrition, by exposing dangerous myths and misconceptions that persist about weight loss in later life. A bold call to action to ‘let them eat cake’ commanded the media agenda and ensured that important health information was seen by millions of potentially vulnerable older people.

The campaign had proven results with more people than expected visiting BAPEN’s self-screening tool, discovering their risk status and receiving the appropriate advice.

Judges' comments

The UK Malnutrition Awareness Week campaign won because it really demonstrated a very strong public health outcome. The messaging was very bold and really stood out and if scaled up it hints at the way that healthcare communications could play a really significant role in the sustainability of adult social care.

Highly commended

GLAD I took part – Reducing Mental Health Stigma - by Four Health for King’s College London

Highly commended

You vs. Train - by Pegasus for Network Rail, British Transport Police & the Wider Rail Industry


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.