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Writing Excellence

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Finalist

Illustrating the Impact of Brexit on Medicines Supply Chains

by Incisive Health for PAGB


Summary of work

The UK’s departure from the EU threatened medicines’ highly complex supply chains.

Plans to mitigate this threat were hindered by policymakers’ poor understanding of how supply chains work and underappreciation of the importance of over-the-counter medicines.

To overcome these challenges, we developed The impact of leaving the EU on the supply of

OTC medicines brochure.

The brochure translated the complex supply chain of OTC medicines into easy to understand language and images for non-specialist audiences. It highlighted potential points of delay and duplication and gave clear calls to action. Critically the brochure also showcased the scale and importance of OTC medicines for the UK public and economy.

The brochure was well received, opening doors to senior stakeholders. It improved their understanding of the challenges facing medicines supply chains and convinced them of the need to include OTC medicines in ‘no deal’ contingency plans.

Judges' comments

Incisive Health and PAGB put together a great way to approach a very complex topic. A lovely choice of words, which worked well with the graphics in creating an easy-to-follow and compelling document.


Winner

Everybody’s Different - by Envision Pharma Group for Ectodermal Dysplasia Society


Highly commended

At Tipping Point – The Advisory Group on Contraception - by Incisive Health for Advisory Group on Contraception, supported by Bayer Plc and MSD


Highly commended


Finalists

Illustrating the Impact of Brexit on Medicines Supply Chains - by Incisive Health for PAGB

Illustrating Rheumatoid Arthritis - by WA Communications for Sanofi Genzyme


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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