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Charitable Campaign of the Year

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Finalist

I Will Survive Brand Campaign Launch 2019

by Ovarian Cancer Action


Summary of work

Awareness of ovarian cancer and our charity is very low in the UK; 82% of women can’t name the four main symptoms of ovarian cancer. Only 46% of women diagnosed in the UK survive beyond five years. Research investment lags behind many other higher profile cancers – current survival rates are the same as breast cancer was in the 1970s. We set out to raise the profile of this disease amongst women in the UK and to highlight the injustice women with ovarian cancer face, creating a high impact integrated campaign focusing on the need to change survival odds for the next generation. The creative uses young girls showing their determination that ’they will survive’ to represent our vision that the next generation will survive. The call to action was the need to raise more funds for research – key messaging centred around ‘funding next generation research for next generation lives.’

This campaign was driven jointly by Ovarian Cancer Action and a terminally ill ovarian cancer patient, ex MD of a large London advertising agency. She helped create a virtual team of creative and production talent, who mostly worked pro bono to deliver something extraordinary for what is a small charity.

Judges' comments

The I Will Survive campaign had solid results and sensible timing. The tactics were good, it was well written with great coverage.


Winner


Finalists

Embracing Complexity: Towards New Approaches for Supporting People with Neurodevelopmental Conditions - by JPA Health for Autistica

Stop MS Appeal - by MS Society

I Will Survive Brand Campaign Launch 2019 - by Ovarian Cancer Action

Follow My Lead - by Virgo Health for Roy Castle Lung Cancer Foundation


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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