Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Healthcare Partnerships

Sponsored by

Back to results


Winner

In My Shoes: 24 Hours with Crohn’s or Colitis

by Mearns & Pike and Electric Putty for Crohn’s & Colitis UK and Takeda


Summary of work

In My Shoes: 24 Hours with Crohn’s or Colitis

Right now, more than 300,000 people in the UK are living with a lifelong disease that many people have never heard of. In fact, the real number could be almost double that. Many of the people in the UK living with Crohn’s or Colitis feel that there’s a lack of awareness, empathy and understanding of their condition.

Crohn’s & Colitis UK and Takeda partnered to create the immersive app experience – In My Shoes: 24 Hours with Crohn’s or Colitis. The app enables people to step in the shoes of someone living with Crohn’s or Colitis and understand the impact of these conditions on daily life.

The partnership was a true collaboration from the start and with the support of digital agency Electric Putty and communications agency Mearns & Pike, the app was downloaded 23,000 times in 2019. This led to a 27% increase in both empathy and understanding of Crohn’s and Colitis and a significant decrease (almost 50%) in apathy towards the impact that these conditions can have on daily life.

It Takes Guts to talk about Crohn’s and Colitis and thanks to this partnership In My Shoes helped to ignite that conversation.

Judges' comments

In My Shoes stood out for doing everything right – starting from the approach each party took to working as partners. Its use of app technology was executed brilliantly, but it wasn’t technology for the sake of it and the focus remained on the shared objective at all times. Rock solid programme design together with careful delivery resulted in a measurable impact on shifting perceptions about Crohn’s and Colitis, clinching its worth as a winner.


Highly commended

The Hepatitis C Coalition: Partnering with Health and Justice Sectors to Drive HCV Elimination - by Lexington Health for Gilead, MSD, AbbVie, Cepheid and Abbott


Finalists

Ageing Differently with HIV - by 90TEN for Gilead UK

Not Every Disability is Visible - by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited

From Data to Policy Action: How Pfizer’s CTRL Cancer Partnership is Facilitating Policy Change to Improve Cancer Care in Central and Eastern Europe - by Porter Novelli for Pfizer Biopharmaceuticals Group/Oncology


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.