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Finalist

Ageing Differently with HIV

by 90TEN for Gilead UK


Summary of work

The UK HIV community of activists and caregivers that fought so hard for positive change in the past is now warning of a potential decline in health and quality of life for the first generation of people with HIV who are increasingly reaching old age. As a pharma company leading the way in HIV innovation, Gilead wanted to inspire people to think positively about solutions to supporting an ageing HIV population.

Through a series of ‘Future Thinkers’ facilitated workshops, the HIV Age Positively programme united HIV leaders with disruptors from outside the field and helped them think differently about how to solve challenges associated with ageing and build their capacity to innovate. A speaker led conference also brought fresh perspectives from the outside in, and fostered a spirit of inspiration and aspiration, where anything is possible. A community grant programme to elevate fresh thinking and innovative practice at grassroots level was also introduced.

The integrated programme raised the priority of ageing on the HIV agenda and inspired HIV stakeholders to propel the next wave of innovation to improve long-term health outcomes, while cementing Gilead’s reputation as a community partner; ranking first among UK patient groups in the Patient View Corporate Reputation Index for best patient group relationships and services beyond the pill.

Judges' comments

90TEN and Gilead took a creative approach to an old problem and executed very well. Demonstrated that bravery to try something different works.


Winner

In My Shoes: 24 Hours with Crohn’s or Colitis - by Mearns & Pike and Electric Putty for Crohn’s & Colitis UK and Takeda


Highly commended

The Hepatitis C Coalition: Partnering with Health and Justice Sectors to Drive HCV Elimination - by Lexington Health for Gilead, MSD, AbbVie, Cepheid and Abbott


Finalists

Ageing Differently with HIV - by 90TEN for Gilead UK

Not Every Disability is Visible - by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited

From Data to Policy Action: How Pfizer’s CTRL Cancer Partnership is Facilitating Policy Change to Improve Cancer Care in Central and Eastern Europe - by Porter Novelli for Pfizer Biopharmaceuticals Group/Oncology


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

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