Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Healthcare Partnerships

Sponsored by

Back to results


Finalist

From Data to Policy Action: How Pfizer’s CTRL Cancer Partnership is Facilitating Policy Change to Improve Cancer Care in Central and Eastern Europe

by Porter Novelli for Pfizer Biopharmaceuticals Group/Oncology


Summary of work

From data to policy action: How Pfizer’s CTRL Cancer partnership is facilitating policy change to improve cancer care in Central and Eastern Europe.

Analysis of the cancer care landscape in Central and Eastern Europe (CEE) reveals an alarming disparity between this region and its western counterparts. For patients there, this means lower care standards and Europe’s highest cancer mortality rates, compared with Northern, Southern and Western countries.

The CTRL Cancer Initiative strategy and engagement plan designed by our agency for Pfizer Oncology supports the development of National Cancer Control Plans (NCCPs) and policies in CEE. Our 16 evidence-based CTRL Cancer Country Dashboards present unique analysis on cancer care and policies feeding into policy engagement actions, including: CTRL Cancer Summit; policy interactions and knowledge sharing between countries; workshops and capacity building; and media engagement. This is an innovative, multi-stakeholder partnership of cancer care professionals, clinicians and patient organisations, guided by a board of influential international researchers and academics to ensure maximum relevance to national needs.

Ukrainian partners demonstrated the first significant outcome of this initiative in February 2020. They applied the CTRL Cancer approach for their National Cancer Policy Forum (2020), that encouraged a vote in Parliament to develop an NCCP with focus on screening programmes (currently not available in Ukraine) and unlock funds for its implementation in 2021.

Judges' comments

Pfizer and Porter Novelli’s programme met a tough challenge with impressive scale. A strategic entry which clearly linked evidence-based insights to approach and delivery.


Winner

In My Shoes: 24 Hours with Crohn’s or Colitis - by Mearns & Pike and Electric Putty for Crohn’s & Colitis UK and Takeda


Highly commended

The Hepatitis C Coalition: Partnering with Health and Justice Sectors to Drive HCV Elimination - by Lexington Health for Gilead, MSD, AbbVie, Cepheid and Abbott


Finalists

Ageing Differently with HIV - by 90TEN for Gilead UK

Not Every Disability is Visible - by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited

From Data to Policy Action: How Pfizer’s CTRL Cancer Partnership is Facilitating Policy Change to Improve Cancer Care in Central and Eastern Europe - by Porter Novelli for Pfizer Biopharmaceuticals Group/Oncology


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.