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Winner

Not Every Disability is Visible

by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited


Summary of work

Not Every Disability is Visible

Signage on accessible toilets across the UK shows a person in a wheelchair perpetuating the notion that the toilets are only to be used by those with visible disabilities. Recognising this, Crohn’s & Colitis UK partnered with Janssen and Evoke KYNE to raise awareness of these invisible disabilities, to drive positive social change for people living with the conditions and encourage businesses to adopt accessible toilet signs to one stating ‘Not Every Disability is Visible.’ A bold media campaign was created to mobilise the community and general public to contact CEOs of a specific industry, pubs/restaurants, driving them to update their accessible toilet signs.

In total, we achieved nearly 500 million impressions through traditional and social media channels as a result of >130 pieces of print, online and broadcast coverage including BBC News, a broadcast on Sky News, extensive radio coverage and organic social media posts. The breadth of coverage led to a staggering 53,000+ emails being sent to CEOs of target corporations via the campaign website. This led to >17,000 outlets of brands such as Nando’s, Frankie and Benny’s and JD Wetherspoon changing their accessible toilet signs.

Judges' comments

This campaign brought real change for Crohn’s and Colitis patients in their everyday lives. They had clear measurable objectives, which they smashed, with a very clear call to action which again they exceeded. The media strategy was thorough and clearly worked. A clear winner!


Highly commended

Emma, Work Colleague of the Future - by Virgo Health for Fellowes


Finalists

Genes Silenced. Voices Heard. Forging a New Era of RNAi Therapeutics - by akt health communications for Alnylam

In My Shoes: 24 Hours with Crohn’s or Colitis - by Mearns & Pike for Crohn’s & Colitis UK and Takeda

The UK Launch of Minimed 670g: - by Mearns & Pike for Medtronic


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

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Tel: +44 (0)1372 414243

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