Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Media Relations

Sponsored by

Back to results


Finalist

The UK Launch of Minimed 670g:

by Mearns & Pike for Medtronic


Summary of work

The Minimed 670G insulin pump marks a significant advance in the treatment of type 1 diabetes thanks to the ability of the pump to automatically adjust the basal (background) insulin given to an individual based on constant readings from an accompanying continuous glucose monitoring (CGM) device.

The national launch of the innovation provided an opportunity not only to raise awareness of the technology but fuel discussion around CGM and access to this essential tool in diabetes management among the T1D community.

Using traditional media as a spark to encourage debate on social channels, we ensured that 670G was the talk among the T1D community. With exclusive broadcast coverage across the BBC network and a well-timed story with the Press Association we generated a campaign that reached the masses and our target patient population in equal measure

Judges' comments

This is a fine example of keeping a project simple yet effective. It had a clear media strategy, executed to perfection. The end result was really impressive with strong patient testimonials.


Winner

Not Every Disability is Visible - by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited


Highly commended

Emma, Work Colleague of the Future - by Virgo Health for Fellowes


Finalists

Genes Silenced. Voices Heard. Forging a New Era of RNAi Therapeutics - by akt health communications for Alnylam

In My Shoes: 24 Hours with Crohn’s or Colitis - by Mearns & Pike for Crohn’s & Colitis UK and Takeda

The UK Launch of Minimed 670g: - by Mearns & Pike for Medtronic


Category Sponsors

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243