Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Multichannel Communications

Sponsored by

Back to results


Finalist

BREATHLESS: The Story of Life with Severe Asthma

by Edelman and ENGINE MHP for AstraZeneca


Summary of work

Today, more than 33.9 million people have severe asthma, yet significant opportunities remain to expand care. These patients can face an extensive journey (up to seven years) to receive their diagnosis. Once diagnosed, they can experience additional delays and challenges to accessing the specialist care and treatments needed to manage their condition. As a consequence, their lives are disrupted by regular visits to the emergency room, hospital admission and the potentially debilitating side effects of long-term exposure to oral corticosteroids.

Driven by AstraZeneca’s commitment to improve patient outcomes and to challenge existing approaches to care, Edelman and MHP, in collaboration with AstraZeneca, PRECISION and GAAPP, were tasked to demonstrate the realities of living with the disease and highlighting the opportunities to improve care for patients around the world. We did this by leveraging the actual stories, voices and realities of real patients – leading us to create an independent, impactful, thought-provoking, emotive documentary to ‘disrupt’ the traditional pharmaceutical policy and disease awareness campaign targeting healthcare professionals and policymakers through digital and multichannel strategies. BREATHLESS: The Story of Life with Severe Asthma tells the powerful stories of three patients and issues a clear challenge to prioritise urgent reform in severe asthma care.

Judges' comments

A really well thought through campaign built around research-based insights, driving change, not noise.  Great storytelling, extremely well executed across channels. The breadth and depth of the campaign made it stand out.


Winner


Finalists

Ageing Differently with HIV - by 90TEN for Gilead UK

BREATHLESS: The Story of Life with Severe Asthma - by Edelman and ENGINE MHP for AstraZeneca

Tame Your Migraine - by IPG PR for Novartis Pharmaceuticals UK Limited

In My Shoes: 24 Hours with Crohn’s or Colitis - by Mearns & Pike and Electric Putty for Crohn’s & Colitis UK and Takeda


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.