Please login to the form below

Not currently logged in

Excellence in the Use of Data to Inform Campaign and/or Communication of Medical Insight Data

Sponsored by

Back to results


Delivering a Healthcare Intervention: UK Malnutrition Awareness Week

by M&F Health for BAPEN and The Malnutrition Task Force

Summary of work

Malnutrition is both a cause and consequence of ill health and affects three million people in the UK, and one in ten (1.3 million) older people.

M&F Health supports BAPEN and the Malnutrition Task Force in their annual UK Malnutrition Awareness Week campaign, which is focused on raising awareness of the causes, signs and symptoms of malnutrition so that people at risk can be identified earlier and managed better.

In 2019, M&F Health created a strategy that shed light on public misconceptions about weight and ageing, specifically exposing popular myths around frailty in later life. Through a combination of survey data and comment from spokespeople from across the malnutrition community, it shaped the media agenda and told the story across multiple platforms. Tight message control meant that the story was told to all audiences in an appropriate and sensitive way. All this was in the context of a wider campaign and contributed to an uptake in screening as a primary outcome.

Judges' comments

The judges were impressed by the significant media generated and evidence of the increased level of screening as a direct result of the campaign. Strong testimonials from healthcare professionals demonstrates how valuable this campaign is in raising awareness of preventable malnutrition and dehydration in older people and all achieved on a small budget.


Emma, Work Colleague of the Future - by Virgo Health for Fellowes


Beyond the Visible - by Havas Life Medicom for Galderma

Delivering a Healthcare Intervention: UK Malnutrition Awareness Week - by M&F Health for BAPEN and The Malnutrition Task Force

Manversation - by Pegasus for Bayer

Wake Up To Psoriasis Patient Activation Programme - by WE Communications for LEO Pharma

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.