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The 90TEN Award for Excellence in Corporate Communications - Internal Stakeholders

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Finalist

Smart Field Force Engagement – Tillotts Training Challenge

by Tillotts Pharma UK


Summary of work

Tillotts Pharma UK’s goal is to become the preferred partner in gastroenterology by developing an unrivalled reputation and a market-leading portfolio. Preparing for an important product launch, however, we recognised that our training resources and approach were in need of an update, and

the sales force needed to be armed with high levels of medical knowledge. The challenge was to find a way of setting the team up for success by engaging and upskilling them, with minimal time away from the day job.

By applying smart pedagogical thinking and methods to boost learning and engagement, our Senior Medical Education Manager developed training that was effective, flexible and fun, and succeeded in re-engaging and motivating the whole team. Her training course met all its aims and is now being used by Tillotts Global in Switzerland, and a number of affiliates across Europe.

Judges' comments

Tillotts had clearly defined objectives, with an honest appraisal of the challenges involved. It was a very well planned and executed programme. It demonstrated an empowered learning approach, which was fully tailored.




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