Please login to the form below

Not currently logged in
Email:
Password:

The Porterhouse Medical Award for Innovation in Healthcare Communications

Sponsored by

Back to results


Finalist

Experiencing MS First Hand: Virtual Reality Glove Experience

by Weber Shandwick for Roche


Summary of work

Multiple sclerosis (MS) affects 2.3 million people globally,1and impacts people’s cognition, vision and, importantly, mobility.

Maintaining upper limb (hands and arms) function is essential for patients to live an independent lifestyle,2especially those with MS who later in life need to use a wheelchair. However, before being in a wheelchair, not all MS symptoms are visible to others, which means people with MS can struggle to explain what it really feels like to live with the disease. These hidden symptoms can be misunderstood or unacknowledged by people who don’t live with the condition.

Therefore rather than ‘talking at’ the community or adding to the wealth of existing disease information, we chose to put the MS community at the heart of the initiative, and created an interactive experience with a person living with the condition.

The use of virtual reality is known to be highly persuasive for understanding behaviour,3,4therefore to reflect the needs of the MS community we chose to use this technology alongside haptic feedback (another sensory experience) to create a bespoke interactive activity, that brought to life how MS symptoms can manifest in upper limbs. Users were then able to, for the first time, truly experience the challenges of hidden MS symptoms.

References

  1. ultiple Sclerosis International Federation. Atlas of MS 2013: mapping multiple sclerosis around the world. Multiple Sclerosis International Federation, 2013. http://www.msif.org/wp-content/uploads/2014/09/Atlas-of-MS.pdf
  2. Dubuisson N, et al. Importance of upper limb function in advanced MS: a web-survey analysis.https://multiple-sclerosis-research.org/2019/03/thinkhand-2/
  3. Kim K, et al. Effects of virtual environment platforms on emotional responses. Comp Meth Prog Bio, 2014; 113: 882-893.
  4. Chittaro L, Zangrando N. The Persuasive Power of Virtual Reality: Effects of Simulated Human Distress on Attitudes towards Fire Safety. Persuasive Technology, 2010; 6137: 58-69.

Judges' comments

This was an excellent use of virtual reality because of the haptic element of the glove experience.  It meant that people using the VR really got to physically feel the different stages of MS and their impact on an individual trying to carry out day to day tasks.  This was an excellent example of not just using virtual reality for the sake of it, it stimulated an emotional and empathetic understanding of MS.


Winner

In My Shoes: 24 Hours with Crohn’s or Colitis - by Mearns & Pike and Electric Putty for Crohn’s & Colitis UK and Takeda


Finalists

A Unique Bond - by Burson Cohn Wolfe for Boehringer Ingelheim

A Path to Cure: Shining a Light on MRD in Multiple Myeloma - by Edelman for Janssen Oncology

INSPIRIS RESILIA Aortic ValveTM Mind Racing - by Syneos Health Communications for Edwards Lifesciences

Experiencing MS First Hand: Virtual Reality Glove Experience - by Weber Shandwick for Roche


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.