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The Porterhouse Medical Award for Innovation in Scientific Communications

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Winner

Changing Practice in Dermatology through a Multifaceted, Innovative, Immersive Approach to Learning: the ‘Hands-On’ Programme

by ApotheCom – A MEDiSTRAVA Company for Novartis


Summary of work

Changing Practice in Dermatology through a Multifaceted, Innovative, Immersive Approach to Learning: the ‘Hands-On’ Programme

Psoriatic arthritis (PsA) is a chronic, progressive, systemic inflammatory disease that can occur in up to 30% of individuals with psoriasis. More routinely diagnosed by rheumatologists, studies have shown that PsA is under-diagnosed in dermatology clinics which can create delays in treatment, leading to poorer outcomes for the patient.

Designed in collaboration with an expert panel and founded in unearthed insights, Hands-On is a multifaceted, innovative and immersive learning programme that was developed to enhance the ability and confidence of dermatologists in assessing their patients with psoriasis for signs of PsA.

Hands-On was launched and rolled out at ten major dermatology congresses through symposia and booth activities. The campaign comprises patient experience videos, disease education quizzes, practice-based experiential examinations via an augmented-reality app and prosthetic hands with an accompanying video guide of how to perform an examination.

To date, over 3,000 HCPs have been educated by Hands-On via major congresses and smaller MSL-led local events, changing practice globally. The Hands-On app was successfully launched on the App Store to allow a wider reach and learning experience, and the programme continues to grow and evolve with the success seen to date.

Judges' comments

The judges felt that this programme brought innovation by digging deep for solid insights which when acted upon, had the possibility of really changing clinical practice at the point of delivery and thereby ultimately improving outcomes for patients. Relevant feedback and data was collected from each event and the programme was incrementally improved showing a focus not only on innovation, but on building upon this in the future.


Finalists

A Path to Cure: Shining a Light on MRD in Multiple Myeloma - by Edelman for Janssen Oncology

INSPIRIS RESILIA Aortic ValveTM Mind Racing - by Syneos Health Communications for Edwards Lifesciences


Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243