Please login to the form below

Not currently logged in
Email:
Password:

The Porterhouse Medical Award for Innovation in Scientific Communications

Sponsored by

Back to results


Finalist

INSPIRIS RESILIA Aortic ValveTM Mind Racing

by Syneos Health Communications for Edwards Lifesciences


Summary of work

Edwards Lifesciences were looking for an engaging and interactive congress tactic. The primary task was to improve the knowledge of INSPIRIS RESILIA aortic valveTM, and find an innovative way to draw attention to this equally innovative heart valve and product features. A single-player, Edwards-branded, interactive experience was created, themed around a cycle race for EACTS 2018. Using Mynd Play, which utilises electroencephalography technology, delegates were invited to take part in a race and to ‘come and test the power of their mind’. This original tactic is founded on technology that has been around for decades. By amalgamating old with new, a revolutionary digital experience was born. This similarly imitates the evolution behind the product itself. INSPIRIS RESILIA aortic valveTMis built on the foundation of PERIMOUNT, a trusted valve platform for more than 30 years. We further developed an existing campaign visual by filming a cycle race. We created a setting that put surgeons into the cycling environment to experience the metaphor. The more resilient the mind, the closer they got to a coveted place on our leader board. And the more they were able to reflect the resilience of INSPIRIS RESILIA aortic valveTM.

Judges' comments

The judges felt that this was an innovative programme with the aim of increasing footfall onto the booth and that the use of EEG was new to this sector. The lessons learned were clear with good operational purpose.



Finalists

A Path to Cure: Shining a Light on MRD in Multiple Myeloma - by Edelman for Janssen Oncology

INSPIRIS RESILIA Aortic ValveTM Mind Racing - by Syneos Health Communications for Edwards Lifesciences


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.