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The Say Communications Award for Excellence in Communication Through Creative Execution

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Finalist

Let’s Talk More

by Havas Just:: for Campaign To End Loneliness


Summary of work

Every year, Havas Just:: adopts a cause with a link to health, through our CSR initiative, A Just:: Cause. In 2018/9 we selected Campaign to End Loneliness from 12 applications. We chose loneliness as it is a growing issue in the UK and because the link to many underlying health conditions is significant but poorly understood.

Loneliness and isolation are on the rise, with nine million lonely people in the UK. Four million are older people, many of whom lack the friendship and support we all need. In today’s society, too many of us are hooked on screens and devices. This means the simple things we could be doing to tackle loneliness, such as smiling at someone or saying ‘hello’, are not happening. We wanted to communicate a call-to-action and create a reminder of how important these simple moments of connection can be.

On behalf of our client, we created the Let’s Talk More shortfilm and campaign. Fronted by the popular comedian Andy Parsons, the film – set up as a stunt in a shopping centre – broke down the barriers to conversations through shared laughter and storytelling.

Judges' comments

Let’s Talk More is a really clever campaign that clearly created real conversations to drive home the important messaging behind the idea.


Winner


Finalists

A Unique Bond - by Burson Cohn Wolfe for Boehringer Ingelheim

Stories That Never Stand Still - by Edelman for Takeda

Let’s Talk More - by Havas Just:: for Campaign To End Loneliness

Emma, Work Colleague of the Future - by Virgo Health for Fellowes


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
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Tel: +44 (0)1372 414200

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Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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