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The Publicis Health Award for Medical Affairs Agency of the Year

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Finalist

Lucid Group


Summary of work

2019 was another standout year for Lucid Group. We built a TRANSFORMATION TEAM to help understand the evolving role of our MEDICAL AFFAIRS colleagues. With their support we began to evolve our organisation to be able to:

  • Model the impact of our behaviour-change programmes on our clients’ future assets and future healthcare developments
  • Reach and engage new audiences with a single customer experience
  • Assess key future change and how to harness it, eg personalised medicine.

We needed better creative and digital capability and needed to increase our editorial and scientific excellence. Therefore, we made our first acquisitions, of BlueDog and HealthCare21, to strengthen our MEDICAL AFFAIRS offering.

We delivered 586 programmes, working with 36,000 HCP experts and reaching an estimated 18 million patients.

Our purpose is clear: we transform lives. And we delivered a stellar business performance. Our revenue grew across our entire group of companies, with our key clients showing the most growth, rewarding our amazing teams for the unrivalled partnerships they have built. And our teams continue to be best in class. With continued strong alignment to our PIONEERING and HUMAN-CENTRIC culture, Lucid is a great place to work. Could it be magic?

Judges' comments

Lucid is consistently impressive and continues to grow and deliver against their strategy. Their financial performance is strong, particularly showing good growth from key clients. Judges particularly liked their ongoing vision to transform lives through behaviour change.




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