Finalist
The Heart Failure Data Map: Visualising A Growing Health Priority
Summary of work
M&F Health developed the Heart Failure Data Map as part of Novartis’ Fighting Failure campaign to demonstrate the impact of the condition to national and local stakeholders, with a view to supporting the consideration of steps that can be taken to improve heart failure service provision and care, as well as outcomes and quality of life for patients.
Historic estimates of the total heart failure population in the UK have long been considered an under representation of the true number of people affected by the condition, and as a result, the condition has remained poorly recognised and under prioritised.
However, in 2018, a new study was published by Conrad et al. that estimated the true prevalence of heart failure to be nearly 1 million in the UK, which helped to shine a light on the urgent need for action in this area.
As such, the Heart Failure Data Map was developed to set out the impact of heart failure across several key data categories, to provide a platform to engage with Parliamentarians, national and local-level policymakers and commissioners to raise awareness of the condition and encourage action to reduce the impact it has on both patients and the NHS.
Judges’ comments
The Heart Failure Data Map project was a solid, disease awareness campaign with good use of infographics. Traditional in its approach, it was well delivered within time and budget constraints and the outcome statistics show good reach to the target audiences.
