Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Communications - Payers/Policy Makers

Sponsored by

Back to results


Finalist

Securing Expanded Patient Access: Campaign for a new medicines fund

by Incisive Health for Ethical Medicines Industry Group (EMIG)


Summary of work

EMIG’s members – small- and medium-sized pharmaceutical companies – have faced an increasingly challenging business environment in recent years as a result of the UK leaving the EU, consistently low and slow access to new medicines, and a new pricing and access scheme that required large rebates to be paid to the NHS.
Despite this, EMIG wanted to offer a positive vision for the future of UK life sciences by designing a series of business-friendly policies that could be adopted to support investment in the sector. Through targeted engagement with policymakers and officials, and by leveraging the breadth of its membership, EMIG succeeded in delivering real policy change: and the promise of expanded access to innovative medicines through the announcement of a new medicines fund.

Judges' comments

This was such a well-executed campaign with and an excellent piece of political communication that delivered impressive outcomes. They achieved what they set out to do in a tricky political environment and did so in a very targeted and practical way.


Winner

Equality for Bladder Cancer Patients: A community campaign for timely treatment - by Incisive Health for Fight Bladder Cancer and MSD UK


Highly commended

Test Saves Thousands from Cancer Treatment Unwanted Effects or Death - by Certain Health assisted by 5FU Test Alliance, Everso Creative, Markettiers and Symphony Digital Media for Oxford Cancer Biomarkers


Finalists

Securing Expanded Patient Access: Campaign for a new medicines fund - by Incisive Health for Ethical Medicines Industry Group (EMIG)


Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243