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Establishing Sandoz as a Global Pioneer in Patient Access

by Porter Novelli for Sandoz

Summary of work

Despite their established benefits, value medicines, such as biosimilars and generics are regularly undervalued and underused by healthcare systems and physicians, largely due to insufficient policy incentives, lack of biosimilar competition, low awareness and misconceptions around being less safe, efficacious, and innovative that branded medicines.
As the manufacturer of the world’s first approved biosimilar, Sandoz sought to establish itself as a leader in championing the value of these medicines and reducing barriers to drive greater patient access to medicines and support the financial sustainability of healthcare systems.

Judges' comments

Porter Novelli and Sandoz used a great strategy of leading conversations in patient access by being part of the conversation. The visibility of senior executives also gives a very strong endorsement of their position. With an understandable and admirable goal they achieved a credible impact on the patient community.


From Ideas to Impact: Bringing our purpose to life - by Eastern AHSN (Academic Health Science Network) in association with Mind + Matter and Incisive Health (Ashfield Group)

Highly commended

New Normal, Same Cancer - by GCI Health and MHP for AstraZeneca


More Cherished Moments - by BCW for Boehringer Ingelheim

The Takeda Pharma: Repurposed? Campaign - by Hanover Communications for Takeda

Establishing Sandoz as a Global Pioneer in Patient Access - by Porter Novelli for Sandoz

Category Sponsors

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243