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Excellence in Corporate Communications – Internal Stakeholders

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Finalist

Now & Next: Engaging Employees During Challenging Times

by Ruder Finn for AstraZeneca


Summary of work

When the COVID-19 pandemic hit, AstraZeneca knew it was more important than ever to tap into the collective brainpower of its employees and work with them to ensure the company’s continued success. “Now & Next” was a highly engaging, action-orientated global crowdsourcing exercise that brought together 75,000 employees from around the world to work together and overcome the immediate and long-term challenges presented by COVID-19.

Judges' comments

The Now & Next project took a simple, but effective approach to this successful campaign to source ideas. We liked that it was capturing employee opinion and acting on it. It was classic and simple but delivered impressively and generated an extraordinary amount of engagement.


Winner

Testing Times: Keeping AstraZeneca Workplaces Safe from COVID-19 - by The Difference Collective for AstraZeneca



Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
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Tel: +44 (0)1372 414200

General event enquiries:
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dtuesley@pmlive.com
Tel: +44 (0)1372 414243