Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Media Relations

Sponsored by

Back to results


Highly Commended

Against the Odds – Keeping Positive Medtech Stories Visible During the COVID-19 Crisis

by Mearns & Pike for Medtronic


Summary of work

In 2020 only one story dominated the media – COVID-19. And the chance of getting a non-COVID story in the media was very remote. Even those stories that had a COVID angle would be trumped by vaccine hope or concerns, or the next wave of cases.
The world’s leading medtech company was busy working behind the scenes on ventilator and monitoring equipment supplies but also providing medtech solutions to keep people out of hospital and safely monitored during the crisis. We had some very positive stories to tell.
Thanks to close relationships with hospital communications teams, media contacts and crafting inspiring, positive stories (at a time when we all needed some good news) – we were able to keep the positive impact of medtech in the news with 37 national news articles, 6 TV appearances and over 600 regional stories. And build confidence among the general public of the effectiveness of remote monitoring technology available through many of Medtronic’s cardiac and diabetes devices.

Judges' comments

Against the Odds is a really strong campaign for a small budget delivering great impact during a challenging news period. The strategy was smart given the topic area and showed how results can be delivered via thinking differently. A really strong effort.


Winner

A Breakthrough in Bowel Cancer - by OPEN Health Communications for Pierre Fabre



Finalists

Disrupting the Pharma Industry: Introducing the world’s first AI-designed drug - by Edelman for Exscientia

The NHS’ Hidden Heroes - by Hanover Communications for NHS Property Services

Advantage Hers - Empowering Women with Chronic Inflammatory Diseases - by Ruder Finn for UCB Biopharma


Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243