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Excellence in Patient Programmes

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Finalist

Liberate Life: Empowering patients to live a life beyond haemophilia

by Health Unlimited for Sobi (Swedish Orphan Biovitrum AB)


Summary of work

The Liberate Life platform helps patients with haemophilia to live the life they want beyond their condition. The platform provides a range of resources created for and by the haemophilia community that looks at the whole patient journey. Through various formats and tools, it supports and coaches’ patients to manage their haemophilia and achieve the goals they set in life. This is done through video stories of patients sharing everyday challenges and triumphs, and a suite of interactive tools.
The platform is linked to the Liberation Map, an online questionnaire designed to improve the patient - health care provider (HCP) conversations. The questionnaire scores the patient’s behaviours across eight evidence-based aspects of health in haemophilia and creates a personalised map for patients to share with their healthcare team. This can be used to track and adapt changes to care as needed. Patients are also signposted to the appropriate resources on the Liberate Life platform based on the personalised Liberation Map.
Sobi has a strong history in care for rare diseases. Sobi’s ethos and vision has grassroot partnerships for transforming haemophilia care and patients’ lives at its centre.

Judges' comments

Although this is a programme that is quite early in its development, the judges felt it deserved recognition for its strong approach and the strong results from the pilot. Liberate Life ticked all the boxes in terms of set-up and the judges look forward to seeing this project develop.


Winner


Finalists

Fighting Failure: Reprioritising Heart Failure Care in the UK - by Aurora Healthcare Communications, The Clarion Portfolio and Salt for Novartis Pharmaceuticals UK Ltd

SEE ME, HEAR ME: Transforming the patient experience of ANCA-associated vasculitis - by Havas Life Medicom for Vifor Pharma

SHAPE GI Cancers - by Havas SO for Servier

Liberate Life: Empowering patients to live a life beyond haemophilia - by Health Unlimited for Sobi (Swedish Orphan Biovitrum AB)

Starting The Glaucoma Treatment Journey In The Right Way - by Mearns & Pike for Santen


Category Sponsors

Debbie Tuesley - Communiqué Awards Director

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243