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Highly Commended

A Webinar Series: Supporting the lung oncology community to navigate through the COVID-era

by Real Chemistry for AstraZeneca


Summary of work

Lung cancer is the third most common cancer in the UK, with roughly 47,800 new cases every year. In 2018, lung cancer was the most common cause of cancer-related mortality, accounting for 21% of all cancer deaths.
In the early stages of COVID-19, lung cancer patients were identified as a high-risk group, and there was widespread interruption to cancer services.
With no published guidelines around how to manage this at the time, AstraZeneca Lung Oncology Medical Affairs UK and 21GRAMS decided to host a series of webinars, which provided a platform for knowledge and experience sharing at the national level. The webinars focused on the impact of COVID-19 on lung cancer services, maintaining a focus on early diagnosis and the recovery of lung cancer services in a COVID-era.
Over 450 HCPs attended the three webinars combined, and the feedback was overwhelmingly positive, with 98% of attendees saying that the webinar was beneficial for their clinical practice.
In the absence of face-to-face meetings, this platform provided invaluable peer-to-peer sharing during an unprecedented period for the lung cancer community.

Judges' comments

This entry impressed the judges with how quickly they pulled it together so soon after lockdown. It was a novel and reactive programme to address the impact on lung cancer services and patient management, helping HCPs to support their patients. The number of attendees was impressive, given numbers of lung cancer specialists in UK, and that lung specialists were one of the first groups to get pulled into COVID treatment. A very strong entry with exactly the right approach.


Winner

IBD Empower: An innovative education programme for nurses by nurses - by Takeda UK Ltd supported by FCB Health Hampshire, Flipside and Immaculate



Finalists


Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

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