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Highly Commended

HIV in View

by GCI Health for ViiV Healthcare


Summary of work

On World AIDS Day 2020, ViiV Healthcare, with full support from GCI Health, announced the launch of a first-of-its kind photography collection in HIV, HIV in View, in a unique collaboration with Shutterstock – an online photography platform that hosts high-resolution images from photographers.
The collection, curated with the support of people living with HIV, leveraged Shutterstock's global network of more than one million creators to deliver a repository of high-resolution images depicting what it means to live with HIV today.
Across four countries (the United Kingdom, Kenya, Uruguay, Portugal), people living with HIV stepped forward to be among the first photographed, embarking on a shared ambition to help shift the world's perception of HIV and move away from outdated stereotypes.
The gallery, free for all to access and use in projects, campaigns and communications, was launched to increase awareness around HIV and break down barriers to stigma that still exist.
The announcement of the gallery received significant endorsement from the HIV community, including HIV patient advocacy groups and across social media, with over 1,150 downloads of the images to date.
A fifth country photoshoot took place at the start of 2021 and seven more are planned for the year ahead.

Judges' comments

This was a very different campaign to the work normally seen in this area. The collaboration with shutterstock was very impressive and resulted in some amazing visuals focused on changing perceptions and addressing the stigma around HIV.


Winner

My Shade of Pink - by Weber Shandwick for Roche


Highly commended

HIV in View - by GCI Health for ViiV Healthcare


Finalists

SMA: A Race Against Time - by Havas Life Medicom for Novartis Gene Therapies

Breaking the Dangerous Cycle of Over-reliance on SABA Inhalers - by Real Chemistry for AstraZeneca


Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

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Tel: +44 (0)1372 414200

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Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243