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Communiqué Medical Affairs Agency of the Year

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Finalist

Healthcare Consultancy Group


Summary of work

Approaching 2020, the industry was alive with accelerated change: innovation for clients was business-critical; the evolving world demanded more robust digital possibilities and data for clients; ‘best-in-class’ customised services were needed.
HCG’s strategy for 2020, Growth Through Agency Empowerment, had three key goals:

  • Build an industry-leading digital, data and creative hub
  • Systematically drive innovation across the group
  • Develop a central client relationship management function

Although the world-changing force of COVID-19 and its major impact on the industry were not foreseeable, this made HCG’s strategy even more critical and its resolve stronger.
HCG bucked industry trends, delivering growth success:

  • 10%+ revenue growth
  • 50 new brand accounts won
  • Successful launch of the digital and creative Engagement Group, a critical player (with 100+ headcount) in pivoting our clients from traditional medical communications to virtual and digital solutions to engage their HCPs in a COVID world
  • Systematically driving innovation across our clients; hiring a Chief Innovation Officer; selecting 54 innovation catalysts to create innovation ‘centres of excellence’ in each agency
  • Establishing a Client Relationship Management Group, driving best-in-class services for client acquisition, development and retention
  • Despite the challenges of 2020, we helped bring even more medicines closer to patients who need them.

Judges' comments

This was an excellent entry; well written, confident, thoughtful strategy with asset, client and patient in mind. HCG showed the ability to be flexible across a large organisation, agility in mobilising what was required of clients and sharing their learning and experience in the new areas of innovation and implementation. This feels like a company set for more.



Highly commended



Category Sponsors

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

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Tel: +44 (0)1372 414243