Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Communication of Survey or Market Research Data

Sponsored by ROCK

Back to results


Finalist

Defining high quality care for haematological cancer patients

by MHP Health for Leukaemia CARE and Roche Products


Summary of work

Haematological cancers cover around 140 different conditions. The heterogeneous nature of this group of cancers should not mean that patients experience variations in standards of care. 

Although information about patients’ experiences of care is increasingly collected within the NHS, this is not always translated into tangible action that the NHS needs to take in the interests of patients. Using the insights and experiences of patients and carers, this survey enabled Leukaemia CARE to identify those aspects of care which mattered most to haematological cancer patients.

By defining what high quality care meant for patients, a compelling report was developed featuring a targeted number of priority recommendations for the NHS. Bringing the data to life around key parts of the patient pathway helped make the case for improvements in care in a compelling way that was relevant to cancer services within the current NHS context. This resulted in high impact engagement not only with policymakers and national-level NHS leaders, but also with professional organisations to address elements of clinical practice which affect blood cancer patients the most.

Judges comments

It is good to see a partnership between pharma and a patient group that engaged directly with stakeholders and demonstrated clear insights, as well as calls to action. This creatively worked around NHS priorities at a time of significant change.

Winner

States of Mind: Improving mental health in the HIV community - by Virgo Health for Janssen and Positively UK



View the Communiqué Awards 2014 Photos


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.