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Finalist

Decisions in Time

by emotive for Novo Nordisk


Summary of work

Decisions in Time (DiT) is a one day, peer review, patient case study workshop with a difference, developed for Novo Nordisk. DiT - designed for primary care professionals with a specialist interest in diabetes management - brings patient case studies to life with the use of virtual mannequins, a bespoke application, key issues messenger and real-time responsive visualisations.

This digital framework has enabled us to develop a programme capable of providing a positive space for discussion and debate – the ideal platform for eliciting behavioural change among our target audience. DiT has received glowing delegate and stakeholder feedback of both a quantitative and qualitative nature.

DiT workshops have now been run in seven major UK cities for around 150 specialist healthcare professionals, between November and December 2013. Further events and programme adaptations are planned.

Judges comments

This programme’s use of technology made it contemporary and engaging. It was all incredibly well thought through and brave. The meeting delivery was very clever, the components were fantastic and the execution was great.


Highly commended

Arena for Immunology - by Lucid for AbbVie


Finalists

Decisions in Time - by emotive for Novo Nordisk

PEARLS medical education programme - by Havas Life Medicom for Janssen

Hear Me Now - by Munro & Forster for Janssen


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.