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Excellence in Communications via Meetings

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Finalist

Hear Me Now

by Munro & Forster for Janssen


Summary of work

Prostate cancer is the most common cancer diagnosed in men in the UK and the second-most common cause of death. Black African-Caribbean men have a three-fold greater risk and are 30% more likely to die of prostate cancer than white men. Through a series of national and local meetings, Hear Me Now brought together leading experts in prostate cancer care, statutory organisations, patient groups, local authority representatives and clinical commissioning group (CCG) representatives. By shining a light on this health inequality, our comprehensive meeting programme has encouraged a number of national and local initiatives to raise awareness and increase earlier diagnosis for this high risk group.

Judges comments

We loved the concept of this programme. It was so focused and clear with real added value. It showed the power of getting people at a local level in a room together and created impact, making a change on a very local and specific scale.


Highly commended

Arena for Immunology - by Lucid for AbbVie


Finalists

Decisions in Time - by emotive for Novo Nordisk

PEARLS medical education programme - by Havas Life Medicom for Janssen

Hear Me Now - by Munro & Forster for Janssen


View the Communiqué Awards 2014 Photos


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.