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Excellence in Digital Communications

Sponsored by Red Door Communications

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Finalist

Decisions in Time

by emotive for Novo Nordisk


Summary of work

Decisions in Time (DiT) is a one-day, peer review, patient case study workshop developed for Novo Nordisk and brought to life with an integrated and unique digital framework. DiT - designed for primary care professionals with a specialist interest in diabetes management - presents patient case studies in a novel and engaging way with the use of virtual mannequins, a bespoke application, key issues messenger and real-time responsive visualisations. This approach has enabled us to develop a programme capable of providing a positive space for discussion and debate – the ideal platform for eliciting behavioural change among our target audience. DiT and its digital framework have received glowing delegate and stakeholder feedback. DiT workshops have now been run in seven major UK cities for around 150 specialist healthcare professionals, between November and December 2013. Further events and programme adaptations are planned.

Judges comments

This entry really pushed the boundaries in terms of how pharma uses digital and made nice use of technology to bring the patient perspective to life in a reproducible way that provided consistency of message. The mannequins are a fun and engaging way of bringing the usually boring KOL ‘head and shoulder video’ to life.

Winner

A global first in healthcare social media: #ChatAFib TweetChat programme - by Ogilvy HealthPR for Boehringer Ingelheim GmbH


Highly commended

Know it. Confront it. World Hepatitis Day - by Red Door Communications for World Hepatitis Alliance


Finalists

Decisions in Time - by emotive for Novo Nordisk

Bringing ‘Medicine to Life’ – A new era in anticoagulation for AF and VTE - by Ogilvy Health PR for Boehringer Ingelheim GmbH

The Donation Conversation - by The Red Consultancy for NHS Blood and Transplant


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Behind the Judging: Communiqué Awards
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