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Excellence in Digital Communications

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Finalist

The Donation Conversation

by The Red Consultancy for NHS Blood and Transplant


Summary of work

Three people die daily waiting for suitable organs. There’s an urgent need to encourage sign-up to the Organ Donor Register and address a significant barrier to organ donation - family consent. 

National Transplant Week 2013 communicated the need to sign up AND tell loved ones about your donation wishes. 

Our multiphased campaign was the most successful ever, resulting in 53% more people offering to sign up than the previous year.

Judges comments

An activity that would typically be mundane was really lifted by the use of digital in this entry. It presented a very innovative way of driving discussion and engagement - great initiative, great results and executed brilliantly!

Winner

A global first in healthcare social media: #ChatAFib TweetChat programme - by Ogilvy HealthPR for Boehringer Ingelheim GmbH


Highly commended

Know it. Confront it. World Hepatitis Day - by Red Door Communications for World Hepatitis Alliance


Finalists

Decisions in Time - by emotive for Novo Nordisk

Bringing ‘Medicine to Life’ – A new era in anticoagulation for AF and VTE - by Ogilvy Health PR for Boehringer Ingelheim GmbH

The Donation Conversation - by The Red Consultancy for NHS Blood and Transplant


View the Communiqué Awards 2014 Photos


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.