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Excellence in Healthcare Collaboration and Partnerships

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Finalist

Working together to drive change for the psoriasis community

by Publicis Life Brands Resolute for Janssen


Summary of work

Psoriasis is a serious chronic condition which has both physical and psychological effects on a person’s daily life. Patient research, clinical experience and stakeholder opinion indicates that many people with psoriasis are under- or ineffectively-treated and that inequality in access to treatment exists in Europe. Contributing to this situation are the poor recognition of psoriasis by EU policy makers, the underestimation of the long- term psychological burden of psoriasis, and the under-representation of patients’ needs.

In response Janssen, and a group of multidisciplinary stakeholders involved in psoriasis care, created the European Expert Working Group for Healthcare in Psoriasis (EEWGHP). The EEWGHP produced the Psoriasis White Paper, a framework for action supported over three years by a multichannel communications programme aimed at dermatologists, patients and influencers. The Psoriasis White Paper was published in a leading Dermatology journal, supported by an E-petition (The Psoriasis Mandate), a media campaign and a digital and social media film campaign (Stop Hiding, Take Action!). The Psoriasis White Paper and results of the Psoriasis Mandate have since been presented to the European Parliament and are being acted on. The EEWGHP partnership demonstrates how pharma, healthcare providers and advocacy leaders can effectively work together to make a difference.


Judges comments

This is a well-executed, creative, thorough campaign with clear SMART objectives and good, solid evaluation demonstrating outcomes met or exceeded.

Winner

Treat Yourself Better Without Antibiotics - by Red Door Communications for the Proprietary Association of Great Britain and Pharmacy Voice


Finalists

World Pulmonary Hypertension Day 2013 - by Ketchum for Bayer HealthCare and PHA Europe

Good to Grow – positive steps for prematurity - by MHP Health for AbbVie

Health and wellbeing at home - by Paradigm Communications

Working together to drive change for the psoriasis community - by Publicis Life Brands Resolute for Janssen


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.