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Finalist

World Pulmonary Hypertension Day 2013

by Ketchum for Bayer HealthCare and PHA Europe


Summary of work

Question: what do all these people have in common?
Pope Francis; Princess Alexia of Greece; a Deputy Minister of Health; 1 Olympian; 30 patient groups; global IronMan athletes; 2 Latvian actors and Bayer Healthcare…?

Answer: Zumba, marathons, flash mobs, skiing, swimming, kick-boxing, IronMan races and generally rallying together to ‘Get Breathless for Pulmonary Hypertension’ for World Pulmonary Hypertension Day (WPHD).

For PH patients, every day is like an IronMan race. Forget triathlons, even the simplest everyday tasks like walking to the car or climbing the stairs can leave patients struggling to breathe. PH is a severe and life-threatening disorder that causes breathlessness, depression and, if left untreated, heart failure and death. It affects hundreds of thousands of people each year and yet remains relatively unknown.

This is not your average awareness day. Armed with a common wish to address the lack of awareness, Pulmonary Hypertension Association (PHA) Europe, Bayer HealthCare and local patient groups around the world joined together, learned from each other and exchanged expertise to drive a WPHD frenzy that shook up PH social media and the world of sport alike.

Judges comments

This campaign demonstrated excellent global reach. They took something (pulmonary hypertension) that applied to a small number and made it very ordinary for lots of people. Using great, creative ideas they delivered an impressive global campaign.

Winner

Treat Yourself Better Without Antibiotics - by Red Door Communications for the Proprietary Association of Great Britain and Pharmacy Voice


Finalists

World Pulmonary Hypertension Day 2013 - by Ketchum for Bayer HealthCare and PHA Europe

Good to Grow – positive steps for prematurity - by MHP Health for AbbVie

Health and wellbeing at home - by Paradigm Communications

Working together to drive change for the psoriasis community - by Publicis Life Brands Resolute for Janssen


View the Communiqué Awards 2014 Photos


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Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.