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World Pulmonary Hypertension Day 2013

by Ketchum for Bayer HealthCare and PHA Europe

Summary of work

Question: what do all these people have in common?
Pope Francis; Princess Alexia of Greece; a Deputy Minister of Health; 1 Olympian; 30 patient groups; global IronMan athletes; 2 Latvian actors and Bayer Healthcare…?

Answer: Zumba, marathons, flash mobs, skiing, swimming, kick-boxing, IronMan races and generally rallying together to ‘Get Breathless for Pulmonary Hypertension’ for World Pulmonary Hypertension Day (WPHD).

For PH patients, every day is like an IronMan race. Forget triathlons, even the simplest everyday tasks like walking to the car or climbing the stairs can leave patients struggling to breathe. PH is a severe and life-threatening disorder that causes breathlessness, depression and, if left untreated, heart failure and death. It affects hundreds of thousands of people each year and yet remains relatively unknown.

This is not your average awareness day. Armed with a common wish to address the lack of awareness, Pulmonary Hypertension Association (PHA) Europe, Bayer HealthCare and local patient groups around the world joined together, learned from each other and exchanged expertise to drive a WPHD frenzy that shook up PH social media and the world of sport alike.

Judges comments

This campaign demonstrated excellent global reach. They took something (pulmonary hypertension) that applied to a small number and made it very ordinary for lots of people. Using great, creative ideas they delivered an impressive global campaign.


Treat Yourself Better Without Antibiotics - by Red Door Communications for the Proprietary Association of Great Britain and Pharmacy Voice


World Pulmonary Hypertension Day 2013 - by Ketchum for Bayer HealthCare and PHA Europe

Good to Grow – positive steps for prematurity - by MHP Health for AbbVie

Health and wellbeing at home - by Paradigm Communications

Working together to drive change for the psoriasis community - by Publicis Life Brands Resolute for Janssen

View the Communiqué Awards 2014 Photos

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

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Behind the Judging: Communiqué Awards
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