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Finalist

Know it. Confront it. World Hepatitis Day

by Red Door Communications for World Hepatitis Alliance


Summary of work

Know It. Confront It. used the three wise monkeys proverb (see no evil, hear no evil, speak no evil) to highlight that denial and ignorance of hepatitis is a global problem. 

An innovative film was developed containing three separate spoof film clips involving the three (not so) wise monkeys. In each clip, one monkey meets a sticky end because it has ignored the potential danger looming on the horizon. 

The film was placed on YouTube and during August was number 1 in the YouTube charts for Non-Profits and Activism videos – it gained 1.16 million views and led to 25,000 visits to the Alliance website. 

Toy monkeys, with T-shirts customised to each country and local language, were sent around the world and people were invited to submit photos of them in interesting places to an online monkey gallery. This achieved a Tweet reach of 13.4 million with 5 million page impressions. 

In addition 4.13 million people were reached via text message in Nigeria, Kenya and Ghana and >368 million worldwide learnt about the campaign via a radio campaign. 

This was the most successful World Hepatitis Day yet with a 10% rise in public and member engagement.

Judges comments

This was a well-localised campaign, in terms of its message and the technology used to communicate it, and a good use of the budget. It was brilliantly creative and very, very well executed. Congratulations!


Highly commended

Every body has a skin story - by Pegasus for Godrej UK


Finalists

The Astellas Innovation Debate - by Astellas Pharma Europe

ASCO and beyond: Impacting the future decisions of healthcare professionals - by Nitro Digital for Boehringer Ingelheim

Know it. Confront it. World Hepatitis Day - by Red Door Communications for World Hepatitis Alliance


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Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.