Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Media Relations

Sponsored by Liberation

Back to results


Winner

National Blood Week 2013: Know blood give blood

by The Red Consultancy for NHS Blood and Transplant


Summary of work

National Blood Week 2013: Know blood give blood

Understanding the uses of blood encourages more donors to give... but educational messages need creative clout to cut-through. The campaign was launched with a topical image of ‘comeback king’ David Bowie inviting past donors to become a ‘hero’ once again, and the compelling call to action, ‘Know Blood Give Blood’, appealed also to first-time donors to make their contribution. Enviable broadcast coverage and pro bono celebrity support provided mass appeal, backed up with digital content shared among the donor community.

Judges comments

This was a really inspired, attention grabbing idea that achieved cut-through, despite fatigue around awareness weeks. The live blood donations really gave context, clarity and great traction, and overall the initiative achieved a significant number of blood donations. A really excellent campaign.

Highly commended

Lung Cancer, not just one disease - by Ogilvy Healthworld for Boehringer Ingelheim


Finalists


View the Communiqué Awards 2014 Photos


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.