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Finalist

National Transplant Week 2013: The donation conversation

by The Red Consultancy for NHS Blood and Transplant


Summary of work

Three people die daily waiting for suitable organs. There’s an urgent need to encourage sign up to the Organ Donor Register and address a significant barrier to organ donation - family consent. 

National Transplant Week 2013: communicated the need to sign up AND tell loved ones about your donation wishes. 

Our multi-phased campaign was the most successful ever, resulting in 53% more people offering to sign up than the previous year.

Judges comments

A compelling, well-executed, strategic campaign that dealt with difficult subject matter in a compassionate and appropriate way, making it more accessible. It leveraged the power of social media and boosted the campaign with celebrity endorsements.

Winner

National Blood Week 2013: Know blood give blood - by The Red Consultancy for NHS Blood and Transplant


Highly commended

Lung Cancer, not just one disease - by Ogilvy Healthworld for Boehringer Ingelheim


Finalists


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.