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Highly Commended

European HIV testing week

by Packer Forbes for HIV in Europe


Summary of work

One in three of the 2.3 million people living with HIV in Europe are unaware of their status. The benefits of early HIV diagnosis have been well-documented, yet as many as 50% are diagnosed late. 

The first-ever European HIV testing week took place from 22-29 November 2013 and aimed to increase the proportion of people who are aware of their HIV status and reduce late diagnosis across Europe. A campaign platform was created to tackle the three main barriers to HIV testing across Europe: individuals not taking tests, healthcare professionals not offering tests, and national guidelines not being in place that support free, voluntary and confidential HIV tests. 477 organisations from 49 European countries signed up to participate and 19 international organisations pledged endorsement, including UNAIDS. The week saw a wide range of activities take place, from GP training on how to offer HIV tests to African immigrants in Belgium, to meetings with policy makers about introducing HIV guidelines in Turkey. 

As a result of the testing week, thousands more people are now aware of their HIV status, with some participating organisations seeing more than a 200% increase in people being tested during the week.

Judges comments

The simplicity of the concept/call to action was key to the success of this campaign and its ability to rally support. It was an effective campaign with global reach that delivered great results against the benchmark.

Winner

National Blood Week 2013: Know blood give blood - by The Red Consultancy for NHS Blood and Transplant


Highly commended

European HIV testing week - by Packer Forbes for HIV in Europe


Finalists

‘The Sun Has Got His Hat On’ – Encouraging mums to enjoy the sun safely - by Cancer Research UK, in association with Beiersdorf UK

Hepatitis C: Talk, Test, Treat roadshow campaign - by The Hepatitis C Trust

Treat Yourself Better Without Antibiotics - by Red Door Communications for the Proprietary Association of Great Britain and Pharmacy Voice


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Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.